webanalyticssolutionprofiler.comWeb Analytics Solution Profiler (WASP): Digital Analytics Audit made easy

Toggle navigation Home Features How it works FAQ Story Pricing -- Contact Support -- Speed accurate instrumentation in the era of increasing page-tagging complexity View beacons as they collect data Visualize which tags are firing with WASP.inspector Audit any tags and any content on your website Download fron chrome web store WASP.inspector Only $99.99 Limited time offer -- -- End User License Agreement Features Detect all tags Contrary to competing solutions which use a predefined list of tags to look for, WASP uses a powerful algorithm to detect all tags, even the most obscure ones. Find out more Unlimited crawls Crawl up to 100 pages on any website, or purchase a license to crawl up to 10,000 pages on a domain, as often as you like. Find out more Flexible Tweak the crawl to include/exclude specific pages or sections of your site, detect tags, or grab anything on the page. Find out more Tableau Reader WASP.crawler reports are available in Tableau Reader format, making it much more powerful and flexible to spot anomalies in your implementation. Find out more Runs locally WASP.crawler is the only solution that runs locally, so it can be used on intranets and secured environments without opening security holes. Find out more Affordable Use our free tools, or purchase an affordable domain-specific licence. At Cardinal Path we strongly believe quality assurance should be affordable and easy. Pricing Pricing Compliance audit Use WASP.crawler to validate if your website conform to regulations and best practices related to privacy. Find out more How it works You can create a video demo for your app to demonstrate how the app works. You can also generate QR codes for the app download links. Get WASP for free now! WASP.inspector WASP.crawler Frequently Asked Questions Why audit my site? What's worse: making critical decisions based on flawed data or making decisions without any data? In our experience, we have seen countless cases of poorly implemented tags and lack of trust in the data, leading to a gradual demise of the value of digital analytics. A sound audit plan will empower analysts with more accurate data and confidence in their recommendations. Can you help me with my audit? Conducting an audit and ensuring instrumentation is properly done to gather the right data involves several skills: intimate knowledge of the website content architecture, mastery of functional features found on the site, technical knowledge of how to instrument the site, administrative knowledge of the specific tool, understanding of the digital strategy, etc. Cardinal Path has conducted numerous audits for its clients and is able to assist you in this process. What's the difference between WASP.inspector and WASP.crawler? The WASP.inspector is a Google Chrome browser extension specifically aimed at providing in-context information about the tags present on a page, as you browse. The WASP.crawler brings that power into a Google Chrome App which runs on your computer, goes out and crawls a given website, and brings back detailed information about the tags found on the crawled pages, and brings the result into a nicely formatted, easy to use Tableau Reader dashboard. What makes WASP unique? Here are some specific points: Innovation & leadership: WASP is developed and maintained by the leading digital analytics consultancy, Cardinal Path Experience: initially created in 2006, we've stacked a huge amount of expertise when it comes to complex audits Completness: WASP is the only solution that doesn't rely on a limited list of tags or risk becoming obsolete very fast as tags evolve Flexibility and power: WASP runs within your premise, leveraging the untapped power of your own computer, and allowing unlimited number of crawls. More questions? Visit our support area The story behind WASP In 2006, I was doing a complex web analytics implementation and realized there were no easy and efficient ways of validating the presence and proper firing of tags. I created WASP to bring intuitive diagnostic to digital marketers. Since then, WASP has been recognized as a trailblazing tool for quality assurance testing of digital analytics. The technology was acquired by Cardinal Path in 2013 and has been reinvented in light of ever-increasing and complex needs in instrumentation and data quality requirements. I'm thrilled Cardinal Path took upon the mission of leveraging the latest technology, thinking and innovation to make WASP accessible to digital marketers and analysts. Stéphane Hamel Digital Analytics Thought Leader Steve Thomson UI/UX Designer What do people think? Easy to use, efficient, flexible and affordable; I’ve been auditing with WASP.crawler for some time (free and now paid-for version) and the one thing I can say, hands down, is that when it comes to enforcing quality assurance WASP.crawler does a superb job for an incredible cost/benefit ratio. R.Rodrigues Web Analytics Manager, TotallyMoney.com I have used WASP since its beginning when other such tools were cumbersome and expensive to use. WASP was a breath of fresh air that made access to data quality tools a no-brainer. I highly recommend it for anyone that takes data quality seriously. Brian Clifton Author and Consultant, advanced-web-metrics.com I have used the crawler through the Chrome WASP App a few times and I really like it. I am excited that I can download the results for analyzing. This will make my job easier. W.Smith Senior Web Analyst, Ithaka.org Any decent Web Analyst needs a tool like WASP to debug the tags that are being fired. But WASP's killer feature really is its automated site scan. No serious Quality Assurance is complete without a good WASP site scan to detect untagged pages. Eduardo Cereto Carvalho Web Analytics Specialist, Google If you're going to measure your digital business you better make sure that the measurement tool is calibrated to your business. And a critical part of validation is tag validation. If you don't have your tags configured correctly you're going to get bad data. And bad data leads to bad decisions. Luckily we have a tool like WASP which makes it easy to validate almost any type of JavaScript tag. Justin Cutroni, Analytics Advocate, Google WASP is used by... Choose your WASP.crawler plan Free $ 0 as in FREE! Any domain Up to 100 pages Crawl anytime you want Two custom rules Tableau Reader reports Install Personal $ 99.99 USD per domain (1) In addition to all functionality from FREE version 1 domain Up to 10,000 pages 10 custom rules Priority support In-app purchase (2) (1) licensed on a per-domain/per-user/per-year basis. (2) install WASP.crawler and purchase a licence for a specific domain. Popular Corporate Contact Us In addition to all functionality from FREE and PERSONAL versions Any domains Unlimited users Market research Personalized support Contact Us End User License Agreement Contact US We’d love to hear from you. info@cardinalpath.com 480 285 1622 Name Email Message Send Message Copyright © Cardinal Path Inc. | Website template by 3rd Wave Media Privacy and Copyright Policies. --...