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Who We AreCareers What We Do Transform with Google Google Marketing Platform Google Analytics 4 For Agencies Resources Beginner’s Guide to GA4 Blog GMP Hub Events All Resources Contact Us Who We AreCareers What We Do Transform with Google Google Marketing Platform For Agencies Resources Beginner’s Guide to GA4 Blog GMP Hub Events All Resources Contact Us Menu Who We AreCareers What We Do Transform with Google Google Marketing Platform For Agencies Resources Beginner’s Guide to GA4 Blog GMP Hub Events All Resources Contact Us Search Search Close this search box. Next-Era Digital Transformation Accelerating the path to digital transformation with Google at the core Learn More Accelerate Digital Transformation with Google at the Core The marketing landscape is changing quickly and the need to bring data and clarity into the decision-making process at scale is critical. Merkle | Cardinal Path is the world’s leading partner for Google Marketing Platform services and solutions. Our global team of experts partner with enterprises to tackle their most complex digital marketing problems and surface the greatest opportunities. From a data-informed roadmap to streamlined martech, and meaningful digital activation - we help brands build market share by delivering high-quality, data-first solutions with Google at the core. Find out how to Transform with Google Delivering a Modern Martech Stack: Google Marketing Platform Google Marketing Platform (GMP) helps brands meet the new and emerging challenges head-on. As a leading GMP partner and the world’s largest Google Analytics 360 Sales Partner, we help our clients deploy the Google Marketing Platform as a fully integrated suite for robust upstream capabilities. Coupled with our proprietary solutions we empower brands and agencies to provide an optimized, future-proof, and privacy-hardened digital experience. Explore the Google Marketing Platform Sharing Knowledge Strengthens Our Own Discover Our Latest Insights, Ideas, and Perspectives. GA4 + Optimizely: Integration Overview Reading Time: 4 minutes Using engagement data to improve website performance is a near-universal use-case for users of Google Analytics 4 (GA4). For years, many organizations used Google Optimize Read More Google Delays Third-Party Cookie Deprecation to 2025 Reading Time: 2 minutes Google announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in response to ongoing regulator and industry feedback. Specifically, Google now Read More Understanding Funnel Reports in GA4 Reading Time: 4 minutes Funnel reports have long been one of the most actionable reports in a marketing analyst’s toolkit, because they play a crucial role in identifying points Read More Mission-Critical Support For A Data-Driven Economy We empower better decision-making by stitching together technology and human capabilities, eliminating costly siloes, and elevating digital maturity across the organization. Browse Our Case Study Library Transform with Google Playbook With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation. Explore the Playbook Meet the incredible people behind the data Our award-winning team includes analysts, statisticians, data scientists, developers, technologists, and digital marketers from diverse experiences and backgrounds. Our highly disciplined team works to extend your expertise and super-charge your organization. Learn MoreTransform with Google A maximized Martech stack to super-charge your organization and streamline digital transformation. Learn More Google Marketing Platform Licensing and Consulting from the largest Google Marketing Platform reseller in the world. Learn More Locations Follow Us New York, NY Chicago, IL Saint John, NB Vancouver, BC Toronto, ON Linkedin-in Twitter Facebook-f Contact Us 1.443.542.4000 sales@cardinalpath.com Get news & insights from Merkle - Cardinal Path Locations New York, NY Chicago, IL Saint John, NB Vancouver, BC Toronto, ON Follow Us Linkedin-in Twitter Facebook-f Contact Us 1.443.542.4000 sales@cardinalpath.com © 2021 Merkle – Cardinal Path. Privacy Policy Terms and Conditions Cookies PLAYBOOK Thank you for your submission. Here is your download. Message Sent Thank you for registering. Watch Webinar Recording Thank you for registering. 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